mint is the new green...

and we all know that green is the new black, don't we.
So - it's officially out now. Lucky little me got an early sneak peek, straight off the press (well, close enough, straight from the printer anyway).
Isn't that cover simply beautiful - fresh and striking and arty, illustrated by Bec Winnel. Hollywood glamour.
More than just a fashion magazine, Peppermint is the start of something new. Fresh green fashion. This is Australia's first eco-fashion magazine. And while the environmental, fair trade and organic aspects are equally as important as the fashion and beauty talk, they are not the over-riding notes. This is a strong fashion magazine in it's own right.
With a nostalgic photo shoot shot gloriously, magically in Thailand, and featuring one-off pieces. And then a moody powerful skatepark shot, sho wcasing terrific menswear (oh, and .... umm.... yeah - that's my man skating and modeling!) and bamboo skateboards.
And the hand-crafted, locally made (Aust + NZ) contenders are there too. Pages of lovingly created fashion and accessories. Peppermint is a grassroots style of mag, with the blogging, etsy and madeit scenes being well represented.
When you flip these pages in your hand, you can read guilt fr ee knowing it's 100% post-consumer recycled paper, printed with soy-based inks on a waterless printer! You also know that every page in there (articles and advertising alike) represent more than just the throw-away fashion we have come to know from regular magazines.
This is the magazine I have been waiting for - fulfilling my requirements of styled pages, of drool-worthy photo shoots, of further educating me about why it's so damn important to think about where your next new skirt or even your Easter eggs are really coming from.

Peppermint is out now. Check out the website for stockist details, or go and twitter with the Mint. Only a few more days to get in on that great subscription offer; only $35 (AU, within Australia) for a yearly subscription.
Also, the first ten people to buy the magazine from Mag Nation in Elizabeth St, Melbourne get a free Zuii organic lip gloss and a hemp / organic cotton purse from Red Seed Studio (mmm, uh...yes, that's me).

Sorry, too late (early :: 1am) to take photos, remind me tomorrow!