nature-based, inspiring & educational

Web design & creative coaching

Being a totally new venture for Tracey, we worked through a lot of internal roadblocks and creative challenges to guide Tracey on birthing her new business venture.

I created a website that was streamlined and inspiring, uplifting and encouraging others to step outside and learn the art of forest-bathing.

Using a combination of Tracey’s own nature images and stock photography, the site is beautiful viewed on both mobile and desktop - showcasing Tracey’s nature walks, her informative blog posts and love of the natural world.

As Tracey had no branding, fonts or colours, I worked with her on choosing the right hues and tones to suit her story and audience. Creating a website that is easy for Tracey to update, while making navigation for her audience to join her newsletter list or book into a walk was first and foremost.